To utilize my marketing, communications and new media skill sets to obtain a position within the entertainment marketing and sales promotion industry
St. Louis, Missouri
- SEO (search engine optimization)
- Strategic online marketing systematization
- Develop unique digital marketing campaigns
- Mediate website design, format and layout
Moosylvania Marketing, St. Louis, Missouri
Online marketing outlet for restaurant coupons (www.MealChime.com)
Merchant Relations Coordinator (2008-2009)
- Business-to-business marketing of product/brand
- Consumer marketing of product/brand
- Handle merchant relationships within website
- Data entry and web data management
DeepRockDrive, Las Vegas, Nevada
Interactive global online concert venue (www.DeepRockDrive.com)
Online Community Manager, Marketing Coordinator (2007-2008)
- Experienced with rich Internet applications (widgets, streaming video)
- Created beneficial marketing and sales partnerships with third party companies
- Managed content and media on multiple web properties
- Experienced in live entertainment production
iChannel, St. Louis, Missouri
Unsigned and independent artist web radio station (www.iChannel.fm)
Brand Manager, On-Air Personality (2005-2007)
- Developed and implemented on-going branding strategies
- Worked extensively with business development/sales department
- Air Personality - iChannel morning show
- Fulfilled on-site promotions at concerts, festivals, etc.
- Implemented/updated website content for iChannel.fm
EDUCATION
Fontbonne University, St. Louis, Missouri (2001 – 2005)
Bachelor of Communication, Broadcasting Emphasis (graduated 5/05)
Broadcast Center, St. Louis, Missouri
Course completed (2000-2001)
Extensive on-air and control board training
Extensive training in commercial production
Relevant Coursework
Broadcast Marketing Public Speaking
Interpersonal Communication Broadcast Communication
SKILLS
- Expert in web site behavior and management
- Expert in improving website traffic volume and quality through both SEO and SEM
- Very knowledgeable in new music/entertainment and social trends
- Proficient in new media/interactive sales and promotion
- Knowledge of online product marketing promotion and ROI
- Ability to analyze products, customers and market dynamics
- Strong verbal and presentation communication skills
- Very adapt with Microsoft Word, Excel and PowerPoint
- Strong use of Adobe PhotoShop, Acrobat and Illustrator
- Able to prioritize, multitask and work in dynamic environment
- Excellent communication and analytical skills
- Very proficient with both Mac and PC
- Also extremely knowledgeable in:
- Mobile advertising (SMS/MMS)
- Search analytics
- Search inclusion
- Pay-per-click advertising
- Affiliate advertising
- Cost per impression
- Cost per action
- Contextual advertising
- Social media optimization
- E-mail marketing
- Interactive advertising
- Display advertising
- Paid inclusion
- Revenue sharing
- Google AdSense
- Google AdWords